Introduction
The Publications team at Georgetown Law has developed an identity "package," which includes standards for both print/graphic and online publishing, to help unify our look and message in all the materials produced by the Law Center. In order for our brand to become recognizable to wide audiences, it must be consistently represented in every piece of media Georgetown Law presents.
To find out more about our publications standards and about the services offered by the Publications team, please use the links to the left.
The most important parts of the Georgetown Law identity are the school name and the core message.
Name
Remaining consistent in how we refer to the Law Center helps to build name recognition for the school. Please abide by the following guidelines:
The first time you refer to it in text, use "Georgetown University Law Center." After that you may use "Georgetown Law," "Georgetown University Law Center," or "the Law Center." Do not use any abbreviation, such as "GULC," or various versions such as "Georgetown Law School," "Georgetown Law Center," "Georgetown University Law," etc.
For more guidelines on preferred style and usage, please refer to the Graphic Identity section or the Appendix: Style Guide.
Message
Communicating a consistent message to audiences helps to strengthen the impact of the Law Center's identity as a leading institution of legal education. Our core message is:
Georgetown Law is one of the world's premier law schools. Drawing on its Jesuit heritage, it has a strong tradition of public service and is dedicated to the principle that law is but a means, justice is the end. With this principle in mind, Georgetown Law has built an environment that cultivates an exchange of ideas and the pursuit of academic excellence. It brings together an extraordinarily varied group of teachers, scholars and practitioners, as well as an outstanding student body.
(This text should be used whenever boilerplate message text is needed. It may be shortened as needed, but not changed in wording or meaning.)
This guide has four parts:
- The Law Center Graphic Identity
- Publishing in Print
- Publishing for the Web
- Appendix: Style Guide
