• Introduction
• Graphic Identity
• Publishing in Print
• Publishing for the Web
• Editorial Style Guide
• Social Media Guidelines


• Project Initiation Form:
  
  • Complete online
  • PDF to print and fill out

The Law Center Graphic Identity

Logotype    |    Colors    |    Typography

 

The Law Center Logotype

The design team has updated the Georgetown Law graphic identity, to give a more contemporary feel to our brand and to help unify our look and message. The new brand is not a radical departure from tradition, but brings us more in line with peer schools and gives us more flexibility in design and usage. The brand should be used as a graphic image (called a "logotype") in order to maintain the style, font, spacing, etc.

The updated brand appears below in the Georgetown blue:

NOTE: Please do NOT download this image. If you want to use the brand image, please contact the communications team with the size image that you need. This will help to ensure that the brand always appears in a high-quality format.

 

The Seal

Georgetown's original seal was engraved in metal near the end of the 18th century, redrawn in 1981 and functions today as the logo of the University. The Jesuits were considered masters of emblem-making, and the Georgetown seal is a part of this tradition.

Guidelines The seal is not to be "reversed out" (reproduced as a light color on a dark background). When used against a dark background, the seal should be placed inside a box so that it will still be visible against the background color. No part of the seal may be extracted and used separately; it must remain as a whole. The seal may be used as a design element where only a portion of the seal is visible; this is different from, for instance, taking out the eagle and using it elsewhere.

NOTE: If you want to use the seal, please contact the communications team with the size of the image that you need. This will help to ensure that the seal always appears in a high-quality format.

 

Georgetown Law Letterhead

Generic Georgetown Law electronic letterhead and memo templates are available for faculty and staff.  Click here to download the Word Documents.

---

Georgetown University Colors

Georgetown's colors date to the Patrick Healy era following the Civil War. Georgetown was basically Southern in character, yet it was situated in the North. The conflict scarred the University so deeply that following the war it adopted blue and gray as its official colors to signify the union of the North and South.

Print
When printing the University colors, use PANTONE 282 (Blue) and PANTONE 401 (Gray).
When the design calls for a brighter blue, PANTONE 2768 can be substituted for 282.
When the design calls for a darker gray, PANTONE 404 can be substituted for 401.

The use of PANTONE colors is preferred for accurate color reproduction, but sometimes jobs require printing in four-color process using CMYK values.

PANTONE 282 = C=100, M=91, Y=37, K=41
      (for RGB values, use R=0, G=32, B=78)
PANTONE 2768 = C=100, M=93, Y=35, K=39
      (R=3, G=29, B=81)

PANTONE 401 = C=27, M=23, Y=27, K=0
      (R=189, G=183, B=177)
PANTONE 404= C=51, M=47, Y=55, K=15
      (R=124, G=115, B=105)

Web
NOTE: All Web pages on the Law Center Web site must be built using provided templates. See Section 3, Publishing for the Web.

For general Web design in the University context, aside from the Law Center site, the following guidelines apply:

The University colors for Web purposes are a dark solid blue and a medium neutral gray.
(Web-safe hexachrome designations for HTML design shown below each swatch)

#003366	#999999

 

Other shades of blue and gray may be considered appropriate for Web designs. However, these should be limited to the colors below, and different variations of blue or gray should not be used in combination with each other.

#003366 (standard)	#000066	#333366	#333399

 

#999999 (standard)	#666666	#333333	#cccccc

It is not suggested that all University Web pages should be limited to blue and gray. However, if blue and gray are the basis of a color scheme, it is usually appropriate to add a warmer color for contrast. The Law Center Web site uses a dark gold color:

 

---

Typography

By the middle of the 18th century Caslon was the dominant typeface in England and America. Because Caslon was so prevalent at the time of Georgetown's founding in 1789 it seemed only natural that it become the central typeface of the University's graphic identity.

The following guidelines are given in order to establish a consistent look for Law Center publications and are used by graphic artists as the basis for a design.

• Keep it simple. Avoid using multiple fonts or layered typefaces.
• Serif typefaces are the easiest to read. The Law Center's preferred font is Caslon, but Times Roman may be used if Caslon is not available.
• Sans serif fonts should not be used as primary text face; they are reserved for emphasis in headlines and subheads. Never use more than one sans serif font on a project.
  Sans serif fonts in order of preference: Gill Sans, Helvetica
• Using all capitals can decrease legibility. Reserve this emphasis for headers or quotes. When all caps are used, add a letterspacing of +20.

 

Revised May 16, 2007 (SD)