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Communications Guide ruler

Publishing in Print

Publication Services    |    Print Guidelines

 

Publication Services

In order to initiate a project with the Publications team, fill out a Project Initiation Form (PIF) and e-mail it to publications@law.georgetown.edu or deliver it through campus mail to the Publications Office in 1001 Hotung.

The Publications team will review your request and set up a meeting to discuss your needs. Our review process may include determining the scope of the project, evaluating your proposed timeline and how it fits with our schedule, assessing whether your project might be published online as well as (or instead of) in print, etc.

It is a good idea to fill out a PIF as early as possible. A good rule of thumb is to initiate the project at least three months before the date you need the final product so we can integrate your project into the general workflow of the team. Most print projects follow a six- to eight-week process: six weeks of design work and revisions*, and the final 1-2 weeks for printing.  Web projects vary in type from simple web banners to entire websites, and can take anywhere from a week to several months.

All print projects that use the Georgetown Law name and logo, and/or will be seen outside the Law Center, should be coordinated by the Publications office. The Publications team can help you evaluate your needs for a project, clarify your message and put that message effectively into print.

The Publications team is also available to assist members of the Law Center community with internal projects that require design (for example, schedules, newsletters or fliers) and graphics projects such as preparing photos for Web use.

For your initial meeting with the Publications team, it is helpful to have answers to most of the following questions (these are asked on the PIF, but the meeting can help to clarify and expand on these points):

  • Who is your intended audience?
  • Do you have financial resources for this project?
  • What is your timeline?
  • Who will provide the content for the piece? (it need not be ready; it just needs to be clear who will be responsible)
  • Do you already have ideas about the look and feel of the piece?
  • Do you have photos specific to your publication, if they are required, or will a photoshoot need to be scheduled?
  • Who will be responsible for final approval on your end?
  • If this is a new publication, have you seen examples that you like? (optional) If so, please bring these with you to the meeting.

After this initial meeting, the Publications team will follow up with you regarding the scheduling of your project. If the Publications team cannot accommodate your scheduling needs, or if the job would be better handled by an independent graphic design firm, the team will work with you to find an outside designer. The Publications team does not handle distribution or mailing.

*NOTE on Proofreading
If you are reviewing/editing a layout from our Publications team, using the standard proofreading marks will help make your corrections clear and understandable. For a list of standardized proofreading marks, go to:
http://www.m-w.com/mw/table/proofrea.htm

 

Print Guidelines
Below are some of the specific guidelines the Publications team follows regarding print publications:

While all publications need not look the same, and indeed shouldn't, having at least a few consistent elements across all publications helps to strengthen the visual identity of the Law Center brand. Therefore, at a minimum all publications should use the "Georgetown Law" logo , and try to incorporate the Georgetown blue or gray in some capacity.

Font

Families: Caslon, Caslon 540, [serif] Gill Sans, Helvetica [sans serif]
Letterspacing: normal, except when using Caslon all caps: in this case, use letterspacing +20

Color

PMS Blue 282 (R=0 G=32 B=78), Grey 401 (R=189 G=183 B=177)
Alternates: PMS Blue 2768 (R=3 G=29 B=81), Grey 404 (R=124 G=115 B=105)

Bleed:   0.125 inches

For more information on fonts, colors and usage of the Law Center brand, see Section 1: Graphic Identity.

Revised May 16, 2007 (SD)