Social Media Guidelines
The Georgetown Law Office of Communications disseminates news and information about the Law Center on the social networking sites Facebook (http://www.facebook.com/georgetownlaw) and Twitter (http://twitter.com/georgetownlaw).
These outlets serve as additional vehicles for faculty, students, alumni, staff and friends to follow happenings at Georgetown Law. We hope to strengthen connections with the news media and other internal and external audiences and drive traffic to the Georgetown Law website.
All content on the main Georgetown Law Facebook and Twitter pages is maintained by the Office of Communications. Content includes, but is not limited to, news from the Office of Communications, including press releases, media advisories, web stories, Georgetown Law in the News, Alumni in the News, Congressional Testimony from faculty members, event webcasts, photos and videos. Posts on other miscellaneous topics and interesting tidbits may also appear from time to time (i.e., publication of the alumni magazine, student achievements, new staff hirings, etc.)
General Guidelines for the Law Center
Creating a Social Media Profile
Prior to creating a social media profile on Facebook or Twitter, individual departments should develop sound business reasons/goals and seek approval from the senior administrator in their area.
Facebook pages created by a department on behalf of the Law Center must be created as "business" pages, where users have the option to "like" the page. They should not be created as groups or personal profiles.
Please consult email@example.com when choosing your Facebook username or your Twitter name, since it is important to remain consistent with the Law Center's branding guidelines. Twitter feeds are limited to 15 characters, so it is particularly important that these names be chosen carefully.
On Facebook, fill out location and contact information completely, and use a standard e-mail address (i.e., firstname.lastname@example.org) for contact information. Our publications department will work with you on visual branding elements such as photos and logos on both Facebook and Twitter. Please contact email@example.com when you are ready to create your pages.
Direct links should be provided to online references and original source materials. Links posted on Twitter, which only allows 140 characters per posting, are automatically shortened to a http://t.co link; however, websites such as bit.ly, tr.im, and tinyurl.com can also be used to shorten URLs. More information about link shortening on Twitter is available here: http://support.twitter.com/entries/109623#.
Please keep in mind that any content posted to a social networking website can be redistributed through the Internet or other media channels and may be viewed by the general public, and content that is deleted or modified may continue to exist in cyberspace. Additionally, be advised that Twitter messages (tweets) may appear in Google searches.
Departments are encouraged to repost (Facebook) or ReTweet (Twitter) items posted by the Law Center Communications Office when applicable.
Please refer to the school as "Georgetown Law." After that you may use "Law Center." Do not use the abbreviation "GULC" or variations of the name such as "Georgetown Law School," "Georgetown Law Center," "Georgetown University Law," etc. If you have questions about branding elements, please contact firstname.lastname@example.org.
Facebook has privacy settings which allow the administrator to control wall postings, comments, etc. Twitter does not have such settings. Judgments about replying to or deleting potentially offensive or objectionable postings should be made on a case by case basis.
Social networking sites are relatively new to all of us and will likely present many opportunities for trial and error. If you have questions or are looking for general guidance, please contact email@example.com.
Use of other social media vehicles such as LinkedIn and blogs require the approval of a senior administrator, or possibly the Dean, and should be developed in consultation with the Communications Office.
Georgetown Law has established YouTube and Vimeo channels, which can be found here: http://il.youtube.com/georgetownlaw
Georgetown Law also has a photostream on Flickr, which can be found here:
Discourse is central to the mission of Georgetown University and the active exchange of ideas, discussion and debate is encouraged on the university Facebook page. Facebook users are expected to engage with one another and post in a respectful and civil manner, consistent with Facebook's Terms of Service. Facebook encourages users to moderate discussions they find to be abusive by utilizing the "report" and "flag" features. Posted comments do not necessarily reflect the views or policies of the university. The university reserves the right to screen and remove inappropriate content and to ban abusive users from posting on the page. The types of posts that will not be tolerated include:
- Expression that is indecent, obscene, abusive, hateful, threatening, or defamatory;
- Unlawful activity or activity that endangers or threatens to endanger the safety of any member of the community;
- Trolling, posting of materials that are off-topic, or harassment and disruption of meaningful discussion and the free exchange of ideas; and
- Commercial solicitation, solicitation of donations or spam.