Justin Pierce is co-chair of Venable’s Intellectual Property Division. Professor Pierce has significant experience advising companies and their executives on how best to acquire, develop, and apply their intellectual property to achieve their business objectives. He has guided clients through a wide range of matters involving patent litigation, trademark and brand protection, anti-counterfeiting initiatives, copyright, design rights, trade secrets, and licensing. Professor Pierce is also well versed in strategies for handling rights of publicity, domain name, and social media disputes, and he routinely engages in international government affairs work involving intellectual property.

Professor Pierce’s practice includes:
• Representing clients in litigation involving patents, trademarks, copyrights, and advertising claims in a variety of industries, including apparel, consumer goods, electronics, food and beverage, footwear, media, mobile device, pharmaceutical, software, and telecommunications. Professor Pierce has handled cases in U.S. federal courts and the U.S. International Trade Commission
• Developing and implementing worldwide brand protection strategies for companies around the world, ranging from start-ups to multinational corporations. Professor Pierce regularly assists clients in identifying vulnerabilities in their business model and devising innovative solutions to protect their brands and content, and their company’s reputation in the international marketplace
• Working with regulatory and law enforcement agencies in the United States and abroad to address counterfeiting issues. Professor Pierce has helped brand owners recover substantial damages through enforcement actions and litigation aimed at high-value counterfeiters, and worked with clients to facilitate the seizure and destruction of numerous counterfeit products
• Working with clients to maximize and better leverage the value of their intellectual property through licensing and other transactions. Professor Pierce has managed complex intellectual property licensing on an international scale in matters dealing with patents, trademarks, and copyrights
• Providing counsel regarding cross-border trade, customs, and outreach to foreign governments on intellectual property matters. Professor Pierce has worked with a number of U.S. agencies responsible for intellectual property and trade enforcement issues on behalf of clients

Prior to joining Venable, Professor Pierce served as an in-house counsel to a major multinational corporation for a number of years. In this role, he led a government relations initiative that enhanced company intellectual property enforcement efforts in key markets around the world. This experience gave him substantial knowledge of the business and strategy issues that challenge executives and their in-house legal teams.

Professor Pierce is also an inventor who currently holds a patent and a number of published applications dealing with mobile applications, augmented and virtual reality, gaming, and anti-counterfeiting technology.

Before law school, Professor Pierce served as an infantry officer in the U.S. Army, and attained the rank of captain.